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Pastel colours have achieved a level of popularity in art and design that hasn’t been seen in nearly two decades. Described as soothing, soft, and lacking in strong chromatic content, hues of pale yellow, baby blue, millennial pink and peppermint green have long held associations in Western culture with rebirth, springtime and femininity. Though the lightness of the pastel palette was once believed to psychologically induce a feeling of calmness, the popularity of the spectrum within recent years is far more political.

As a challenge to gender stereotypes, millennial pink has become a colour …