About

An archetype is a communally recognized form that dwells within our universal consciousness - a recurrent symbol in our popular culture arising from a shared mental landscape. Jung argued that they are informed and created by our common need to organize and define ourselves as human beings.

Their continued relevance would suggest that ancient patterns are repeated eternally, century after century. Although each generation has the illusion that they are transformed into something other, something more thoughtful or progressive, away from the animal and closer to the machine, perhaps the old …