About

How do I become a good hedonist?

Jan-Hein van Melis often poses great questions such as this one. He once emblazoned a Wedgwood terrine with the phrase ‘Can we finally start earning?’ in the only colour he uses as an artist: RAL 2009 or ‘Traffic Orange’. It’s the colour of the Dutch royal family and the colour used by Dutch snack bars to promote such delicacies as a frikandel, similar to a currywurst.

For many people, orange is a difficult colour with associations with the 1970s and materials such as Formica and polyester, but Van Melis loves all these connotations. He has used orange not …