About

The idea underlying the exhibition is the pareidolia itself, an ancient Greek term that describes the tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern.
Pareidolia, for example, is the force that allows us to see smiley faces on rocks, or horses in the clouds.

The artists selected all have different practices, mediums and paths of research; spanning from figurative to conceptual, installation to hyperrealism.

The artworks are free to communicate with each other: not constrained by the limitations and guidance of a specific exhibition theme, but …