Cwynar’s film Rose Gold focuses on Apple’s Rose Gold iPhone, tracking how the phone acts as a talisman of desire for objects, people, power, and money. The film considers how individuals — the artist is one of its protagonists – negotiate complicated feelings of love and hate for commercial objects and how features such as touch and 3D resonate directly with the user’s emotions and imagination.
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Rose Gold is a research-oriented meditation on the emotional impact of color: how color can manifest desire. It has the tone and structure of an educational film, like the National Film Board of Canada …
