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The massification of digital technologies developed through various waves since the end of the Twentieth century. The first wave was arguably caused by the tsunami of Windows 95, the first accessible personal computer with a Graphical User Interface (GUI), that found in the World Wide Web its killer application. From 16 million users in December 1995, the internet population grew up to 361 million users in December 2000. The second wave was generated by the joint advent of smartphones (which made digital media accessible even for those who don’t need a computer), wifi networks and 3G …