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The 1990s - or more precisely 12 years between the fall of the Berlin Wall and 9/11 - have gone down in the Western history not only as a decade of optimism and prosperity, but also as a time of production of the extraordinarily powerful and enduring images. It wouldn't be an exaggeration to declare that almost all the major today’s pop culture references had been created then.

Simpsons, Friends and Sex and the City, Home Alone, Basic Instinct and Pulp Fiction, Spice Girls, Britney Spears and even techno parties - paradoxically enough, both the “parents” born in the late 1970s and the …