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Mario Schifano and Mimmo Rotella are central figures of Italian Pop Art, known for their daring use of advertising iconography and consumer materials. Schifano's technical experiments captured the essence of contemporary society, while Rotella explored the concept of “décollage,” tearing down advertising posters to create new visual forms. They challenged the boundaries between high and low art, reflecting on the contradictions of mass culture and the influence of propaganda.

Mario Schifano and Mimmo Rotella are two emblematic figures of Italian Pop Art, whose work profoundly influenced …