About

Contrary to popular belief, what was cool today may still be cool tomorrow, especially in fashion. However, that all depends on who took the picture and what the image is of, naturally.

From its inception, fashion photography has consistently operated as a cultural tool. Borrowing ideas and inspiration from the art world in the 1920s to thriving on social media campaigns today, fashion photography has continually redefined itself to serve the needs of the times. In its power and agency as a harbinger of taste, fashion photography not only presents us with ways of seeing and remembering each …