About

The iconic pistachio green neon sign which crowns this Los Angeles landmark apartment building has perched atop its Spanish revival roof for nearly a century now. In 1929 El Royale opened its doors to Hollywood starlets, writers, and patrons of the architect’s previous project, Chateau Marmont. Not without first enchanting them with one of the earliest neon signs in the country. Every now and then you might see El Royale glowing in the distance—it has a way of inserting itself into the subliminal imagination of the city, the oxygen of our daydreams.

Today, Loyal has the honor of presenting …