About

Each one of us is confronted by typography every day: from the digits on our alarm clock, to the price ticket on a loaf of bread and the label in our clothing. Philippe Apeloig’s mastery of typography is such that he is able to play a subtle and well-chosen game with characters and fonts. For Apeloig, letters are never autonomous images; even when distorted, they always serve as carriers of a clear message.

Apeloig trained briefly at the Amsterdam graphic design agency Total Design, where Wim Crouwel was director. Here, he became fascinated by the Dutch modernist, streamlined approach to …