About

Once our own names as brands in the local importing history on the island are no longer supported by the maturing prevailing system, and the commodity at hand alters, what remains is the celebration of marketing as play.

VPA opened in the '80s and was one of the first furniture import companies in Cyprus. It was known for its creative and personalised marketing strategies. Its popular parties, theatrical performances and sales events left a legacy that coincided with the economic boom of the era.

During this period Cyprus had transitioned from an agrarian society, mostly dependent on the …