"Times Square, April 1987: A Logo for America" by Alfredo Jaar

Jaar examines themes of geography, monopolization, and exploitation. His Logo for America remains as relevant today as it was nearly three decades ago when it was first exhibited as an animated electric billboard in Times Square in New York. The Guggenheim Museum restaged the work in August 2014 in the same location with high-definition LED technology. *Logo for America* addresses the use of language and brings attention to the exclusionary perception that “America” refers only to the United States and not to the other two continents that make up the Americas. Jaar states, “Language is not innocent and reflects a geopolitical reality. . . . The use of the word America in the U.S.A., erroneously referring only to the U.S.A. and not to the entire continent, is a clear manifestation of the political, financial, and cultural domination of the U.S.A. of the rest of the continent.”