Andy Warhol’s 1980s advert works go on show in the U.K. for the first time ever.
Andy Warhol, installation view of “Beyond the Brand” at Halcyon Gallery, 2024. Courtesy of Halcyon Gallery.
Andy Warhol’s famous advertisements from the 1980s will be presented in London for the first time, as part of the “Beyond the Brand” exhibition at Halcyon Gallery. The exhibition will be on view at the gallery until March 24th.
The exhibition features Warhol’s “Ad Set,” where the Pop artist applied his iconic style to well-known brands such as Chanel, Macintosh, and Volkswagen. Characterized by his vibrant use of color and signature approach, these works redefine traditional perceptions of advertising as an art form.
Alongside the Ads series, the exhibition also includes Warhol’s earlier works from the 1950s, a period marked by his commercial illustrations like the iconic Campbell’s soup cans. These foundational works highlight Warhol's journey from a commercial illustrator to a leading figure in the Pop Art movement. Additionally, the exhibition will present his portraits of John Wayne, George Armstrong Custer, Elizabeth II, and Mao Zedong.
Andy Warhol, installation view of “Beyond the Brand” at Halcyon Gallery, 2024. Courtesy of Halcyon Gallery.
“This exhibition stands as a landmark due to its unprecedented culmination of one of the world’s largest collections of Warhol graphics outside of Pittsburgh, meticulously curated over 30 years by Halcyon,” said Kate Brown, creative director of Halcyon Gallery. “Warhol’s enduring influence and value in the art market are evident in this showcase, spanning illustrations from the 50s to iconic portfolios, including rarities like the last painting he ever created—the commissioned Rado watch.”
“Beyond the Brand” offers a comprehensive view of Warhol’s career, inviting Londoners to experience his advert works for the first time in person.
