This Mexico City Artist-Run Space Paved the Way for the Now Flourishing Art Scene

Mexico City’s flourishing scene of independent art spaces isn’t short on attention today. Lulu, Biquini Wax EPS, Lodos, and Casa Maauad, for example, have become familiar names for art and mainstream media alike. But the story of their predecessors isn’t always told. As innovative as it was controversial, Miguel Calderón and Yoshua Okón’s space La Panadería, among a handful of other artist-run initiatives of the late 1980s and mid-’90s, left a long-standing legacy that continues to thrive today. The two founders, who are both mounting solo shows in the Mexican capital—Calderón’s “Caída Libre” just opened in kurimanzutto’s temporary warehouse space and Okón’s “Miasma” opens this week at Parque Galería—share their insights around the history of the independent space and the changing cultural landscape of Mexico City.

In the early ’90s, artists Calderón and Okón—who were both studying abroad at the time—had the idea for an independent art space for social gatherings, to foster an exchange of ideas, and most importantly, to show their own work. “Following the student massacre of 1968, Mexico City became a very oppressive and alienated city,” Okón explains. “By the 1980s, it was incredibly difficult to have access to what was going on outside [Mexico], or even in the same city. Public gatherings of young people were illegal.”

In this context of relative isolation, in 1994, the pair founded the now-infamous art space La Panadería, housed in an old bakery (as the name suggests) that Okón’s parents bought in la Condesa, at a time when the area was relatively run-down and unappealing. NAFTA had just come into force, signed by then-President Carlos Salinas de Gortari of the Partido Revolucionario Institucional (Institutional Revolutionary Party), who held uninterrupted power for 65 years. “Public institutions and private galleries at the time only exhibited abstraction—the regime’s official art,” says Okón.

With a distinct DIY attitude, La Panadería hosted hundreds of exhibitions, performances, events, and parties that defied the art-world establishment, until it closed in 2002. The organizing members essentially lived there, regularly joined by friends, supporters, and guest artists. “It was a necessity,” Calderón recounts. “The art context was extremely official,” adds his active collaborator, the filmmaker Artemio Narro. “It was really hard to penetrate into the art system.” For many years, aside from the odd grant (like a grant from the US-Mexico Fund for Culture), La Panadería relied on its parties and beer sales to be financially sustainable, which reaffirmed the social and inclusive ethos of the group. “What Miguel and Yoshua did at the time was quite radical, more conceptual than most places,” remembers American performance and video artist Jennifer Locke, who stayed at the space in 1995 as part of a group show of female artists from the Bay Area.

After the 1994–1995 financial crisis, the role the art space played became more important, argues Mexican curator Pablo León de la Barra, Guggenheim UBS Map Curator, Latin America: “In a moment where everything was collapsing, La Panadería and others became spaces of resistance and creation in a period of institutional and market failure.”

The international ambition of La Panadería was a key element of its development, and is often credited as having significantly contributed to reconnecting Mexico to the broader art world. “When we opened the space, the first thing I started doing was: ‘I like Mike Kelley. Let’s invite Mike Kelley,’” Calderón remembers. “He didn’t come! But a lot of other artists did come.” Over the years, internationally celebrated artists such as Richard Kern, Sharon Hayes, Kurt Hollander, the collective Gelitin, and, of course, Mexico-based Francis Alÿs exhibited at the former bakery. “We devoted a room in the building to foreign artists,” explains Okón. “Soon, many of us were getting invitations for exhibitions abroad.” 

But towards the late ’90s, during the height of their popularity, the group also faced certain criticism. While their neighbors quite simply thought they were a satanic cult, segments of the local art scene felt alienated. “People were like ‘you run this space, you have a responsibility to show Mexican art,’” Calderón recalls.

The predominantly white, male, upper-middle-class profile of its organizers also raised a few eyebrows. In a paper presented at Apexart Conference 3 in 2004, curator and writer Michèle Faguet (a director at La Panadería in its later years) points to the paradox of how a desire to break with a “dominant value system associated with traditional Catholic morality” translated into a “highly masculinist, even misogynistic, subject position whose visual repertoire consisted of titty shots, guns, monster trucks and other bad-boy, bad-taste instances of cultural slumming.”

León de la Barra, however, remembers a more diverse picture. He recalls the queer illustrations of artist Rodrigo Aldana, radical installations by Teresa Margolles’s collective SEMEFO (known for their work with corpses and bodily fluids), and the regular presence of local trans icon Vicky Fox. “I discovered there a space of total freedom, where art was the excuse for this freedom to happen,” León de la Barra says.

At the turn of the century, the context of the Mexican capital and the global art world had drastically changed. Somewhat the victim of its success, La Panadería faced an identity crisis that would eventually be the beginning of the end. “All of a sudden, contemporary art was fashionable, the art world got a lot bigger, and there was money at stake… For artists coming from this very independent, not-for-profit, do it yourself attitude, it was a very confusing time,” says Okón. “Many of us had the feeling that it needed reinvention. But I honestly had no idea how, things just happened too fast. So our ‘solution’ was to simply close.”