Art Market

Tokyo Gendai 2024 closes its second edition with promising sales.

Maxwell Rabb
Jul 8, 2024 5:25PM, via Tokyo Gendai

Yuichiro E. Tamura, installation view of The Cowboy on the Grass, 2024 at KOTARO NUKAGA’s booth in the Sato (Meadow) section. Courtesy of Tokyo Gendai.

The sophomore edition of Tokyo Gendai concluded on a high note this past Sunday, led by a drawing from Robert Longo, which sold for $750,000. Held at PACIFICO Yokohama, the fair saw participation from 69 galleries. This represents a slight decrease from its inaugural edition, which featured 73 galleries. Still, the emerging contemporary art fair, organized by The Art Assembly with SMBC Group, represents a significant step forJapan in returning to a prominent position on the global market.

“Consensus is emerging that Japan has the potential to play a much bigger role in the global art market, and we are honored to be playing an important role in both putting the spotlight on the incredible art scene in Tokyo and connecting Japan to the global art world,” said Magnus Renfrew, co-founder of Tokyo Gendai, in a statement.

Installation view of Nan Ke Gallery’s booth at Tokyo Gendai, 2024. Courtesy of Tokyo Gendai.

This year’s programming, designed to appeal to a diverse audience, featured prices ranging from approximately $3,000 to $750,000. The invited galleries were grouped into three categories: the main galleries sector featuring leading Japanese and international galleries, the Hana (Flower) section for solo or two-person presentations from early and mid-career artists, and the Eda (Branch) section devoted to historical presentations.

The fair attracted a varied audience, comprising private collectors, museum directors, and curators from around the world. Notably, participating galleries placed many of the works with local collectors. “Tokyo Gendai was a super-effective catalyst for bringing together Japan’s most important collectors and curators—giving us an opportunity to convene and celebrate,” said Marc Glimcher, CEO of Pace Gallery, which sold out its solo presentation of Robert Longo’s works to local collections.

Installation view of Takuro Someya Contemporary Art’s booth at Tokyo Gendai, 2024. Courtesy of Tokyo Gendai.

As the fair closed, Tokyo Gendai also announced new dates for its upcoming edition in a new fall time slot. The fair will return to PACIFICO Yokohama from September 12–14, 2025, following Frieze Seoul.

Here, we break down the reported sales at the fair.

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Maxwell Rabb
Maxwell Rabb is Artsy’s Staff Writer.