The Art of the Lens: 15 Years of PREISS FINE ARTS
As PREISS FINE ARTS marks its 15th anniversary, we reflect on the gallery's journey and the evolving landscape of fine art photography. Since its foundation in 2009, PREISS FINE ARTS has established itself as a leading force in the world of photographic art, bridging the gap between renowned photographers and art collectors.
Unlike commercial or journalistic use, fine art photography is created and collected primarily for artistic and intellectual value.
Fine art photography elevates the camera, something we use daily, into a tool for the highest artistic expression.
A blend of the photographer's vision, composition, and technical skill produces works that provoke emotions and challenge perceptions. Commercial photographs can become fine art by capturing societal values or historical moments. Helmut Newton is perhaps one of the most famous photographers bridging the gap between commercial work and fine art. When photographs embody the essence of an era, they transcend their original purpose and become cultural artifacts with lasting impact.
The Essence of Fine Art Photography
Fine art photography emphasizes creative expression over documentation, aiming to evoke emotions and provoke thought. It involves conveying the artist's unique vision through careful framing, lighting, and placement. Fine art prints are produced in small, numbered series to maintain exclusivity and value. Additionally, the artist's reputation and the work's exhibition history play a significant role in enhancing the value of the photographs.
Tony Kelly's "Smoking Lips" appeared on the cover of Playboy Magazine.
PREISS FINE ARTS: A Beacon for Collectors
Founded by Andrea Preiss, PREISS FINE ARTS merges traditional gallery curation with global digital access. The gallery features works by renowned photographers like Albert Watson, David Yarrow, Ellen von Unwerth, and Roxanne Lowit, available exclusively online. With 24/7 access, collectors can view and purchase limited-edition prints—typically 3 to 25 per edition—ensuring exclusivity and value. Each piece is authenticated by the artist's signature or official estate certification.
Opening Show "Fame & Fashion" at PREISS FINE ARTS, Vienna in 2009.
15 Years PREISS FINE ARTS
In 15 years, PREISS FINE ARTS has shaped the fine art photography market, showcasing both masters and emerging talents. As we mark this milestone, we remain dedicated to connecting collectors with exceptional photographic works. Committed to quality, accessibility, and the power of the image, we invite seasoned and new collectors alike to explore and celebrate the captivating world of fine art photography with us in the next 15 years.
Guido Argentini's "Silvereye" is iconic, and the Diamond Dust adds a unique touch.
